September 16, 2014

Author Archives: Steven Snell

Drawing the Line Between Trolls and Constructive Criticism

For bloggers and social media users negative comments are an issue that arises every now and then. When talking on the subject of negativity there is a difference between a commenter expressing an opinion that differs from or challenges the opinion of the author, and a commenter that attacks the author. Most blog commenters show respect for the blogger even ... Read More »

A Warning to Multi-Author Blogs

Multi-author blogs are everywhere today, and new ones are being launched every day. This is in part a result of an increasing number of blogs being run as a business, rather than as personal journals. Having a team of writers is necessary for many blogs to produce enough content, plus readers benefit in terms of (potentially) higher quality content, more ... Read More »

Turning a Competitor Into an Ally

Those of us who write or read about blog marketing are very familiar with the concept of competitive and saturated niches. You’ve probably read about the dangers of blogging on topics that have thousands of other bloggers covering the same general subjects. However, other bloggers that are in the same niche as you don’t have to be competitors. Your readers ... Read More »

My Choices for the Group Writing Project at PureBlogging

Last week David from PureBlogging ran a “how-to” group writing project (you can see a list of the entries at PureBlogging). I submitted my post How to Target Social Media with Specific Posts. Participants were asked to publish a post with their votes for the winners, so here are my choices: How to Run an Awesome Group Writing Project How ... Read More »

Avoiding Social Media Irrelevance

Social media is obviously a powerful method for attracting visitors to a website or blog, drawing links, and for gaining exposure in general. For these reasons, there are huge numbers of bloggers using social media in attempt to get some of that traffic for themselves. However, only a small percentage are successful in creating long-term results with social media. Many ... Read More »

7 Characteristics of an Effective Social Media Marketer

Social media marketing is part art and part science. It takes some creativity and an artistic side, but it also takes elements that tend to be more scientific, such as an ability to study particular social media audiences and what they like. In this post I’d like to look at the 7 characteristics that I have found to be the ... Read More »

Luring Social Media Visitors to Other Pages

One of the biggest challenges for social media marketers is retaining visitors for more than just a few seconds. I think all of us that get a decent percentage of our visitors from sites like StumbleUpon, Digg, Reddit, etc. have seen the difficulty with increasing pageviews from these visitors. While you may never be able to get the same number ... Read More »

How to Target Social Media with Specific Posts

There are a number of different approaches that bloggers can use to target social media. If you’ve done much research into social media, I’m sure you’ve noticed that certain types of posts tend to do better than others, and many bloggers use the approach of creating content that is specifically aimed at social media audiences. If you’re submitting your posts ... Read More »

5 Steps to Get Started with Social Media

As I’ve been writing for this blog over the past several months I’ve received a lot of questions from those who are new to social media marketing. I know there is a wide range of experience among the readers, so this post is aimed at those who are just getting their feet wet. 1 – Have a Purpose What do ... Read More »

Using Pages Instead of Posts for Social Media Traffic

Sometimes a blog can improve its results with social media by promoting pages that are more timeless as compared to a typical blog post. As bloggers we often get into the habit of publishing posts and we overlook the opportunities to create pages that could be excellent for drawing traffic and links. One of the most viewed pages/posts on this ... Read More »