If you’re a blogger I’m sure you are hoping to promote your blog through links and recommendations from other bloggers as well as social media. If this is the case you’ll need to find a way to make your blog posts newsworthy. What makes your content newsworthy may vary from post to post, but it’s important to always have in mind when you are writing new posts.
All Newsworthy Blog Posts Have These Characteristics:
1. Attention-Grabbing Title
The title of a blog post is the first thing that everyone will see. Although it’s probably only a few words long it can make or break a post. An average post with a great title is capable of getting more attention than a great post with an average title.
Many bloggers tend to quickly come up with a title and just use the first thing that comes to mind. Don’t be afraid to spend some extra time developing the right title. Try to use keywords whenever possible, and just as importantly, use words and phrases that grab your readers’ attention and make them want to continue reading. (See 3 Rules for Writing Effective Titles.) Title writing is something that I personally struggle with, but I find it helpful to look back over past titles that I’ve used to see what has worked and what hasn’t worked.
2. Well Written
Obviously, the quality of the blog post is important. A newsworthy story doesn’t really have to be the perfect article, but it should avoid mistakes (spelling and grammar) and it should get to the point. Most of your readers will be in a hurry. If you can quickly get to your point and waste as few words as possible you’ll have more success.
Some of the top blogs have built their reputation and their audience primarily by being the first source to break new stories (example TechCrunch). Breaking a new story isn’t the only way to provide a timely blog post. You can cover topics that are getting a lot of attention to get your share of the traffic. Of course, you’ll need to make your post stand out from others that are covering the same topic. You don’t want to cover a story or an event after everyone else has already covered it. In this situation, an otherwise great article will get no attention because it is not timely.
A newsworthy blog post should provide the readers with some type of valuable information. There are any number of different ways to make your blog posts informative. Be sure that your articles provide real benefits to your readers.
5. Of Interest
Of course newsworthy stories must be of interest to potential readers. A great article that covers a subject with very little interest will not go very far. Take the time to get to know your readers and what they like. Pay attention to trends that you see on other blogs and news sites. You don’t want to simply repeat what others are doing, but you can use the trends to help you develop your own content that people will want to read.
There are literally millions of blogs out there. For your post to be newsworthy it has to stand out from others. Find a new angle on a popular or newsworthy topic, or write about something interesting that hasn’t been covered by other blogs.
Here are a few approaches to creating newsworthy blog posts:
1. Be Controversial
Challenging the prevailing point of view can be an effective way to generate some attention. Be sure that you can support your views to backup your stance on the issue.
2. Use Humor
Everybody likes a good laugh. Funny blog posts and funny pictures can create a lot of buzz.
How-to articles can be very effective if you can teach something effectively and clearly.
Present information to your readers that will help them to be more productive or save some time.
5. Break News
As we looked at earlier, some blogs have been built just by breaking news.