Sometimes a blog can improve its results with social media by promoting pages that are more timeless as compared to a typical blog post. As bloggers we often get into the habit of publishing posts and we overlook the opportunities to create pages that could be excellent for drawing traffic and links.
One of the most viewed pages/posts on this blog is the categorized list of social media sites. This page gets a consistent flow of traffic from internal links on the blog, links from other blogs and websites, and from StumbleUpon. I decided to use a page for this list instead of putting it in a post for a few reasons:
1 – I wanted it to be continually updated, so it works better as a page rather than a post that may seem out-of-date even when it is being updated regularly.
2 – I wanted it to be used as a tool for branding the blog as a “go-to” source for social media information.
3 – There’s no need for comments. Visitors who have a suggestion for a site that should be included can use the contact form (comments can also be included on pages, although they are frequently only used on posts).
4 – I want to be able to promote this page 2 years from now just like I can today. I feel this is much more realistic with a page than with a post that will be seen as losing credibility because it is old.
Vinh Le of Blog Design Blog has done a really nice job with his page Creating a Blog Design from Scratch. This page essentially funnels visitors to some of his best posts. He breaks down some of his posts into different topics of blog design, such as get started, get inspired, and get educated. The page doesn’t really add much new content to his site, but it is an excellent resource for visitors because it puts all of the essentials in one place. And it’s great for him because it increases page views by helping visitors find his best content, it has potential to draw links and lead to search engine traffic, and it has done pretty well with social media. At the current time, this page has drawn 96 bookmarks on Delicious, and more then 50 thumbs up on StumbleUpon (the most you can see) with 9 reviews.
Putting it into Practice
Almost every blog has an opportunity to use a page in the way that Vinh uses Creating a Blog Design from Scratch, or the way that I use the social media list. On my primary blog I’m going to be doing something similar to Vinh’s page. I regularly publish posts that are collections of design inspiration (Beautiful Minimalistic Website Designs, Incredibly Artistic Websites, Beautifully Colorful Websites, etc.). While it wasn’t my intent at the beginning, this has essentially become a series on my blog, and a page dedicated to the series that links to all of the individual posts could be helpful for navigational purposes, as well as for drawing even more traffic to these posts. I’ll also do the same thing with a series of collections of Photoshop tutorials. I think most bloggers can find some similar opportunities for their own blog.
Once you have a page created you can submit it yourself to social media sites or wait for someone else to do so. It’s a good idea to put a link to page somewhere prominent, such as your sidebar or header. Because it is a page and not a post, your subscribers won’t receive it in their feed reader or email, so you may need to give it a push somehow. Normally, your posts may take off on social media sites because your subscribers see it and they vote for it. With a page they may not see it unless you point it out.
Have You Tried this Approach?
Do you have any pages on your blog that you set up with the intent of drawing social media traffic, search engine traffic, or funneling visitors to your posts?