You may notice that some of your blog posts are drawing search engine traffic for particular search phrases and keywords (especially if your blog has had some time to establish itself with search engines). Even if you are doing keyword research prior to writing posts, you’ll almost definitely see that some of these phrases that are producing traffic are not something that you had intentionally targeted. While this is a nice surprise, it also means that there is likely more potential if you’re willing to make some small, but significant, tweaks.
If you’re drawing search traffic from a phrase that you’re not targeting, it probably means that you could be ranked even higher, and draw even more traffic as a result, if you make some changes to optimize your post accordingly. Just because a post was published at some point in the past doesn’t mean that it can’t be modified and made to be more effective.
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About six months ago I published a post here called Search Engine Traffic and New Blogs, which basically laid out my approach for building organic search traffic at Vandelay Design. At that time the blog was roughly a year old (although only “active” for about 8 months) and it had just drawn 17,000 search visitors in one month, which was by far a record month for the site. Since then the amount of search traffic has continued to rise steadily and it’s helped me to observe some things about blogging along the way.
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This is a guest post written by David Brown.
Within a month of submitting my Portland search engine optimization website to Google’s local business listings, I was pleased to find myself at the top of the rankings for the phrases, “Portland Web Design,” “Portland Search Engine Marketing,” and “Portland Search Engine Optimization.” However, these rankings quickly faded due to my lack of understanding toward local business optimization. Having identified this as a source of confusion for the majority of the search engine marketing community, I’m pleased to present some tips for moving up in the local business listings.
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