July 22, 2014

Category Archives: Social Media Marketing

Why Social Media Isn’t Working For You

convertsocialmedia

So you took the first step and signed yourself up for some social media sites and started marketing yourself and now you're waiting for the traffic to start rolling in. You've done your research about social media marketing and everyone tells you to find followers, engage them and turn them into customers. Why isn't it working for you then? Read More »

Culture Vulture: Social Strategies for Different Societies

Social media campaigns are becoming more integrated into the overall online marketing mix. And as with anything on the Web, you need to think global to succeed in the long term. To succeed with social media marketing for different cultures, you need to familiarise yourself with what’s happening in social media around the world. You must research the emerging trends and identify where the social media hotspots are. You also need to consider that different social networks are popular in different parts of the world. You should carefully research which networks are popular in the regions you aim to target With that in mind, here is a summary of the most popular social networks in various countries around the world. Read More »

Internet Marketing and Social Media Degree Programs: Are They Worth Taking?

Guest post by Brian Jenkins Over a billion and a half people use the Internet, and this has created a plethora of opportunities for talented Internet marketers. Specialized knowledge in Internet marketing and social media is vital for many businesses. Yes, there are successful, self-taught Internet marketers, but many folks aspiring to make a name for themselves in the field are looking to education programs to enhance their skills. Internet marketing and social media degree programs are available both on-campus and online. Read More »

10 Reasons Why Social Media Marketing Isn’t Working for You

A lot of bloggers use social media to promote their site because of the huge potential that it brings. Despite the fact that some marketers and website owners are able to get floods of traffic with social media, the vast majority of people using social media are not getting the results they are looking for. If this is the case for you, by changing your approach you may be able to move into that group that is able to get big results with social media. Of course, social media will always benefit a small percentage of marketers and users the most, as the nature of social media is to provide exposure only to the best or most popular content. However, your chances of success can be greatly improved if you understand the community of users that you are marketing to and if you create the right content. If you are not getting results with social media, check this list to see of any of these issues apply to you. Read More »

Using Social Media as Part of a Balanced Plan for Blog Growth

When it comes to social media marketing you'll hear some people say that it is best opportunity out there for bloggers and website owners, and others will tell you that it's a complete waste of time. In my opinion, and from my experience, social media brings a lot of potential for getting exposure to just about any website, but it should only be part of the equation. Other types of traffic like search engine visitors, direct visitors, and those who come via links from other sites are more significant in the long-term, but getting to that point can take considerable effort and time. In fact, most bloggers who set out to build a profitable blog wind up getting discouraged and quit before they ever see those long-term benefits. On the other hand, social media allows anyone to get some exposure for their blog almost immediately. Of course there is work involved and you will need the right content, but social media marketing provides opportunities for bloggers to make an impact right now. This immediate impact is what most bloggers who use social media are after, but the real strength of social media marketing is that it can help you to be more successful with those other important long-term sources of traffic. Popular posts with social media tend to attract links from various blogs and websites, and those links lead to click-through traffic and better search engine rankings in the future. Read More »

5 Reasons New Bloggers Should Use Niche Social Media Sites

I've been talking to some new bloggers recently and I've been asked questions about how they should work on growing their blog, increasing subscribers, and getting more visitors. Most bloggers know about the potential impact of social media and some even spend considerable amounts of time on sites like Digg with hopes of getting a rush of traffic to their blog. In my opinion, many new bloggers miss out on some great opportunities by not being more active at niche social media sites. These will not have nearly as many users as the major social media sites, so they will never send a comparable amount of traffic, but there are many reasons why they are every bit as valuable for the new blogger. Read More »

33 New Social Media and Social Networking Sites Added

The most frequently visited page on this site is the categorized list of social networking sites. That page hadn't been updated in a while and I had a lot of sites suggested for inclusion sitting in my inbox, so I'm happy to say that 33 more sites have been added to the list. There is a great deal of variety in the sites that are featured (hopefully the categorization helps to make it more useful). Some are social media sites with user submitted links and voting to see which links get promoted to the front page (Digg-style), and others are intended to allow people with common interests to connect in various ways. Here is a listing of the sites that were just added. Be sure to visit the list of social media and social networking sites for more. Read More »

28 Days to Improved Results with Social Media: Week Four

This is the final part of a four-part series on improving results with social media. If you haven’t seen the first three articles, or if you want a refresher, please see:

Throughout the first three weeks of this series we've taken a look at the process of setting your goals with social media, getting involved at some targeted sites, building a network of social media users, brainstorming ideas, and publishing your first content to target a social media audience. At this point hopefully you've had some success with social media, although it does take some time, so try to stay patient if things haven't gone exactly as planned. Now our focus turns to refining the process and focusing on the big picture. Read More »

28 Days to Improved Results with Social Media: Week Three

This is the third part of a four-part series on improving results with social media. If you haven't seen the first two articles, or if you want a refresher, please see:

Last week we looked at the process of developing a blog post for the purpose of targeting specific social media audiences. This week we'll look at a few steps that will help to determine how successful we were and to build on that. Read More »

28 Days to Improved Results with Social Media: Week Two

Last week I started a four-week series of posts that is intended to help readers who are new to social media (or those who are just looking for better results) to have an organized and focused approach that will lead to some success. If you missed the first post in the series, you may want to read that one, as the contents of this post will pick up where that one ended. In effort to make this series as practical and usable as possible, the activities for each week will be broken down into specific steps that should be taken. This week we'll focus on taking action and moving towards that first successful social media post. So let's start week two's activities. Read More »