Throughout a number of posts on this blog I’ve written about niche social media sites and their potential to be an excellent source of traffic for blogs. The idea behind niche sites as opposed to major social media sites like Digg, Reddit and StumbleUpon is that the visitors you receive from niche sites will be far more targeted, and generally higher quality traffic. Because the niche sites focus on content that relates to a particular topic, the visitors that arrive at your site should have more of an interest in your blog and will be more likely to come back in the future.
Entries Tagged as 'SMM'
7 Factors to Separate a Good Niche Social Media Site from a Bad One
7 More Niche Social Media Sites that Are Worth a Look
A few months ago I posted a list of 10 excellent niche social news sites. I’ve been updating the categorized list of social media sites tonight and thought I’d point out 7 noteworthy new additions to the list.
Design Bump
Design Bump is a niche site for web and graphic designers. The audience of the site is similar to that of Design Float, another popular site in the niche. Design Bump has grown a respectable audience in just a few months of existence.
9 Reasons to Build a Strong Social Media Profile
On the subject of social media marketing you’ll often read that it’s important to be an active part of the social community and to work on building a strong profile for yourself. Sometimes it’s assumed by those who are new to social media that the primary or sole reason for this is to submit or vote for your own content. While this can be one reason for building a profile, it’s far from the only benefit.
In this post I’d like to take a look at 9 potential reasons to build your profile. It’s unlikely that all will apply to you, but hopefully when looking over this list you’ll see that a strong profile can be beneficial for a number of reasons.
Idea Development: The Most Important Phase in Social Media Marketing
Without a standout idea and content, success can be achieved with social media to a certain degree. You may be able to get enough votes from readers or from a big network of friends that you can ask for votes, but only those with the best ideas and excellent execution will truly have a viral impact.There are a number of different factors that are involved in a social media campaign (content, network, targeted sites, timing, etc.) that will influence its level of success, but idea development cannot be overlooked as a major contributor.
Social Media Marketing and the Need for Focus
Because I write about subjects regarding social media and traffic generation, I get a number of emails from readers and visitors with questions regarding their own lack of success with social media. Several times I received an email stating that they’ve spent hours and hours working on their site/blog submitting to every social media site imaginable only to get no results, or very disappointing results.I know those that write to me do not represent every blogger and social media user, but I also know that there are plenty of others out there in similar situations. The problem is all in the approach.
I did some consulting a while back for a client that claimed to have read every article and ebook about traffic generation, SEO, SMM, etc, all with no results. She was willing to spend money and a lot of time to learn what she needed to do, but that only made her more confused than she was before she started.
Is Self Submission Really that Bad?
Earlier today I read a new post at SEO 2.0 called 7 Ways Self Submission Hurts Yourself on Social Media. First of all, if you’re not already familiar with Tad’s blog I highly recommend that you get acquainted with it. Tad has a very unique approach to SEO and social media blogging and his posts are entertaining and insightful (observant readers may notice the link to SEO 2.0 in my friends list).
Niche Social Media Sites and Voting Buttons: A Powerful Combination
Social media voting buttons are commonly found on blogs, especially buttons for sites like Digg, Reddit, StumbleUpon, and recently for Yahoo Buzz. While these buttons can help to increase the number of votes with these sites, and number of visitors as a result, the effectiveness of voting buttons from niche social media sites is generally underappreciated.
Social Media Marketing: Getting Long-Term Results
It’s been said many times, including by me, that one of the flaws of social media marketing is that the resulting traffic is short-lived. That short-term nature of social media traffic is one of the biggest reasons that social media marketing is often overlooked or disregarded by bloggers and website owners. However, an effective social media plan will result in significant and long-lasting growth, with effects that can be visible long after the rush of traffic has died down.
Results of a Successful Social Media Campaign
Some bloggers don’t focus any of their efforts on social media because they think at best it will bring a temporary wave of poorly-targeted visitors, and a few days later things will return to normal with nothing of substance to show for it. This is true in many cases, but primarily because of a lack of a plan or strategy. With the right effort and direction social media can have long-lasting and powerful results.
13 Reasons Why Social Media Marketing is Worth Your Time
When comparing social media traffic to other forms of traffic, such as search engine, the numbers typically are going to look rather bleak. While you’ll hopefully see a spike in number of visitors and pageviews, that will often be accompanied by higher bounce rates, lower pageviews per visitor, and a lower average time on the site. With stats like this many bloggers wonder if social media traffic is even worth the time and effort.
