December 18, 2014

Category Archives: Social Media Marketing

Social Media Marketing FAQ

faq

As more and more bloggers and website owners turn to social media as one of their major promotional methods, the need to understand Social Media Marketing becomes even more important. I put this post together in effort to help those who are new to social media, or those who simply want to get better results. If you have suggestions for questions that should be included, please leave a comment.

What is Social Media Marketing (SMM)?

SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites. Read More »

28 Days to Improved Results with Social Media: Week One

Most of the questions that I receive by email from readers and from other bloggers have to do with the basics of getting better results with social media. Most bloggers want to tap in to the potential of social media sites as a source of traffic and new readers, but I get a lot of comments from people who are struggling to put it into action. While social media marketing and optimization provides an incredible opportunity for website owners who want to make a big impact without spending a lot of money to advertise, using social media with the wrong approach can easily result in a lot of wasted time, and in some cases it can even do more harm than good. I've had a few requests from readers who wanted a step-by-step guide for marketing a site with social media, so I've decided to put together a small series of posts that will explain the approach I would recommend to those who are looking for better results. The focus of the series is to break down the steps that are necessary in order to get a blog or a website noticeable results within a month. There will be four parts to the series and each will look at the steps that should be taken in a particular week. The activities of each week will be broken down into specific action steps that can be taken regardless of the content or niche of your blog. Additionally, I'm assuming that readers don't have endless amounts of time, so each week's activities are very realistic. Read More »

10 Ways to Improve Your Results with Social Media TODAY

I get a lot of emails and questions from bloggers and website owners who want to know what they can do to improve their results with social media right away. When it comes to building traffic with social media, the results can happen quickly, but they can also take a long time to build up. Yes, you may be able to achieve some success here or there by chance, but to reach the point where you get any kind of consistent results you need to have a plan and an understanding of how social media works. Fortunately, there are some things that you can do right away that can have a considerable impact on your level of success with social media. In this post we'll take a look at ten of them. Pick a few that look appealing to you and put them into action if you're looking for better and quicker results. Read More »

7 Factors to Separate a Good Niche Social Media Site from a Bad One

Throughout a number of posts on this blog I've written about niche social media sites and their potential to be an excellent source of traffic for blogs. The idea behind niche sites as opposed to major social media sites like Digg, Reddit and StumbleUpon is that the visitors you receive from niche sites will be far more targeted, and generally higher quality traffic. Because the niche sites focus on content that relates to a particular topic, the visitors that arrive at your site should have more of an interest in your blog and will be more likely to come back in the future. Read More »

7 More Niche Social Media Sites that Are Worth a Look

A few months ago I posted a list of 10 excellent niche social news sites. I've been updating the categorized list of social media sites tonight and thought I'd point out 7 noteworthy new additions to the list.

Design Bump

Design Bump is a niche site for web and graphic designers. The audience of the site is similar to that of Design Float, another popular site in the niche. Design Bump has grown a respectable audience in just a few months of existence. Design Bump Read More »

9 Reasons to Build a Strong Social Media Profile

On the subject of social media marketing you'll often read that it's important to be an active part of the social community and to work on building a strong profile for yourself. Sometimes it's assumed by those who are new to social media that the primary or sole reason for this is to submit or vote for your own content. While this can be one reason for building a profile, it's far from the only benefit. In this post I'd like to take a look at 9 potential reasons to build your profile. It's unlikely that all will apply to you, but hopefully when looking over this list you'll see that a strong profile can be beneficial for a number of reasons. Read More »

Idea Development: The Most Important Phase in Social Media Marketing

Without a standout idea and content, success can be achieved with social media to a certain degree. You may be able to get enough votes from readers or from a big network of friends that you can ask for votes, but only those with the best ideas and excellent execution will truly have a viral impact.There are a number of different factors that are involved in a social media campaign (content, network, targeted sites, timing, etc.) that will influence its level of success, but idea development cannot be overlooked as a major contributor. Read More »

Social Media Marketing and the Need for Focus

Because I write about subjects regarding social media and traffic generation, I get a number of emails from readers and visitors with questions regarding their own lack of success with social media. Several times I received an email stating that they've spent hours and hours working on their site/blog submitting to every social media site imaginable only to get no results, or very disappointing results.I know those that write to me do not represent every blogger and social media user, but I also know that there are plenty of others out there in similar situations. The problem is all in the approach. I did some consulting a while back for a client that claimed to have read every article and ebook about traffic generation, SEO, SMM, etc, all with no results. She was willing to spend money and a lot of time to learn what she needed to do, but that only made her more confused than she was before she started. Read More »

Is Self Submission Really that Bad?

Earlier today I read a new post at SEO 2.0 called 7 Ways Self Submission Hurts Yourself on Social Media. First of all, if you're not already familiar with Tad's blog I highly recommend that you get acquainted with it. Tad has a very unique approach to SEO and social media blogging and his posts are entertaining and insightful (observant readers may notice the link to SEO 2.0 in my friends list). Read More »

Niche Social Media Sites and Voting Buttons: A Powerful Combination

Social media voting buttons are commonly found on blogs, especially buttons for sites like Digg, Reddit, StumbleUpon, and recently for Yahoo Buzz. While these buttons can help to increase the number of votes with these sites, and number of visitors as a result, the effectiveness of voting buttons from niche social media sites is generally underappreciated. Read More »