April 17, 2014

Category Archives: Social Media Marketing

Social Media Marketing: Getting Long-Term Results

It's been said many times, including by me, that one of the flaws of social media marketing is that the resulting traffic is short-lived. That short-term nature of social media traffic is one of the biggest reasons that social media marketing is often overlooked or disregarded by bloggers and website owners. However, an effective social media plan will result in significant and long-lasting growth, with effects that can be visible long after the rush of traffic has died down. Read More »

Results of a Successful Social Media Campaign

Some bloggers don't focus any of their efforts on social media because they think at best it will bring a temporary wave of poorly-targeted visitors, and a few days later things will return to normal with nothing of substance to show for it. This is true in many cases, but primarily because of a lack of a plan or strategy. With the right effort and direction social media can have long-lasting and powerful results. Read More »

13 Reasons Why Social Media Marketing is Worth Your Time

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When comparing social media traffic to other forms of traffic, such as search engine, the numbers typically are going to look rather bleak. While you'll hopefully see a spike in number of visitors and pageviews, that will often be accompanied by higher bounce rates, lower pageviews per visitor, and a lower average time on the site. With stats like this many bloggers wonder if social media traffic is even worth the time and effort. Read More »

What to do When Social Media Isn’t Working for You

Despite the fact that there is a ton of information online about marketing a blog with social media, it just doesn't work all of the time. In fact, sometimes there can be too much information and even contradictory information from different sources. if you've found yourself trying to follow the advice of others but it just hasn't been working, before you give up there are a few things you can do to turn it around. Read More »

10 Excellent Niche Social News Sites

Major social media sites like Digg and StumbleUpon get most of the attention, but smaller, more targeted niche sites can provide excellent opportunities for networking with others in your niche and getting some exposure for your own work. While others are chasing after the Digg front page and 99% are getting nowhere, you could be getting hundreds and thousands of higher quality visitors over the same period of time by targeting niche social media sites. Of course, the sites you choose to target will depend on what niche you're in, but there are probably more niche-specific sites than you realize (See our list of over 400 social media sites). Some of them have very low traffic and influence, but others are very active. Here is a look at 10 that are doing things right. Read More »

10 Aspects of an Effective Social Media Campaign

There's a lot that goes into a successful social media campaign, much more than just creating great content or asking some friends for votes. Here's a look at 10 different factors that will influence your success. 1. The Purpose In order to run a successful social media campaign you have to have a clear understanding of what your purpose is. Yes, this sounds obvious, but many website owners and bloggers set out to gain huge amounts of traffic with social media without a definitive purpose. Unless you are producing advertising income based on traffic volume, you will not really gain anything just by getting tons of visitors (although it may make you feel good). Read More »

SMM: Big Impact with Less Time

The most common reason I hear for bloggers or online marketers not using social media to promote their work is that it takes too much time. With hundreds or thousands of social media sites out there it can seem impossible to have any sort of impact without spending several hours each day. The truth is, social media can be a huge consumer of your time, or it can require just a small amount on a consistent basis. It's very possible to use social media sites only in small doses and still reap the benefits, you just need to have a plan for the time that you are spending and you need some discipline to stay away from distractions that seem to be everywhere. Read More »

Should Your Social Media Profiles Be Anonymous?

Anonymous One subject that I've never touched on in a blog post is the decision of linking your social media profiles to your blog. I'm not necessarily talking about creating a link that people can click on (although that's involved in some cases) as much as I'm talking about making it obvious for onlookers to know that your social media profile is associated with your blog. For example, my Mixx profile is vandelay, my del.icio.us profile is vandelaydesign. In both cases it's not to difficult for anyone who cares to notice that those profiles are associated with my primary blog, Vandelay Design. Read More »

20 Firefox Extensions for Social Media Addicts

If you're an avid social media user, Firefox has all kinds of add-ons that can save you time and open up new opportunities. This list includes some that are specifically related to a particular social media site and others that are more general or usable for a number of different sites. Find a few that you like and give them a shot. Read More »

How Much Social Networking is Too Much?

Social Media Marketing is obviously a common way for bloggers to generate some exposure for their own work. But at the same time, if the time that you spend using social media is not limited, it's possible to spend all of your time doing things that will not directly bring results to your blog. Before I get into this post, it should be noted that I'm approaching this subject from the perspective of a blogger who is primarily using social media as a means to generate traffic and make connections with other bloggers. For many people social networking is entertainment or a leisure activity, not a business. If that's your goal with social media or blogging, I'm not suggesting that you're wasting your time with Facebook or Twitter, rather, I'm approaching it from a the perspective of a blogger who wants the benefits of social networking , but still needs productivity and time management. Read More »