November 1, 2014

Category Archives: Social Media Marketing

Social Media Marketing: Success Breeds More Success

It's a simple concept, but one that is often overlooked. Having success with a specific social media site, or with social media in general, will make it more likely that you'll have success again in the future. A well-targeted social media campaign will attract subscribers as they find your post through social media. With each subscriber you gain through social media, you'll make it just a bit easier on yourself to get another vote in the future. That "extra" vote makes it more realistic for you to draw more visitors to another post, and those visitors will hopefully convert into more subscribers. And the cycle goes on. When it comes to social media sites and voting, some of your votes will come from visitors of the social media sites themselves (for example, someone seeing your submission on the "upcoming" page at Digg), some will come from random visitors to your website, some may come from requests/shared links, and many will come from your subscribers. And obviously, the more subscribers you have, the more opportunities you have to get votes from subscribers. Read More »

A Small Blogger’s Guide to Social Media Marketing

The biggest challenge for small bloggers is simply getting exposure to new readers. In many cases the quality of content is good enough to catch the attention of visitors, but first it needs to get the exposure and just simply be seen. Social media can provide tremendous exposure in a short amount of time (with little or no financial investment), ... Read More »

Guide to Networking for Social Media Marketers

I write frequently about the need for a strong network with social media marketing and blogging, however, I haven’t done much in terms of a detailed guide for why, how, and when to network. There’s plenty of available information online about networking for bloggers, but in general I feel that there is a lack of quality information about networking as ... Read More »

What’s Involved in Social Media Marketing?

In order to achieve success with social media marketing, a number of factors will have to come together. Of course, the content itself is critical, that’s a given. In this post I’ll take a look at several other factors that play a role in social media marketing. The Idea Some websites and blogs are able to draw loads of social ... Read More »

Should You Explicitly Target Social Media?

When most of us first encountered social media websites and recognized the huge potential for traffic, chances are we started submitting our content to the major social media sites, regardless of how well that content fit with the audience. Anyone who does this will quickly learn that not just any blog post will draw votes and traffic from social media ... Read More »

Avoiding Social Media Irrelevance

Social media is obviously a powerful method for attracting visitors to a website or blog, drawing links, and for gaining exposure in general. For these reasons, there are huge numbers of bloggers using social media in attempt to get some of that traffic for themselves. However, only a small percentage are successful in creating long-term results with social media. Many ... Read More »

7 Characteristics of an Effective Social Media Marketer

Social media marketing is part art and part science. It takes some creativity and an artistic side, but it also takes elements that tend to be more scientific, such as an ability to study particular social media audiences and what they like. In this post I’d like to look at the 7 characteristics that I have found to be the ... Read More »

Luring Social Media Visitors to Other Pages

One of the biggest challenges for social media marketers is retaining visitors for more than just a few seconds. I think all of us that get a decent percentage of our visitors from sites like StumbleUpon, Digg, Reddit, etc. have seen the difficulty with increasing pageviews from these visitors. While you may never be able to get the same number ... Read More »

How to Target Social Media with Specific Posts

There are a number of different approaches that bloggers can use to target social media. If you’ve done much research into social media, I’m sure you’ve noticed that certain types of posts tend to do better than others, and many bloggers use the approach of creating content that is specifically aimed at social media audiences. If you’re submitting your posts ... Read More »

5 Steps to Get Started with Social Media

As I’ve been writing for this blog over the past several months I’ve received a lot of questions from those who are new to social media marketing. I know there is a wide range of experience among the readers, so this post is aimed at those who are just getting their feet wet. 1 – Have a Purpose What do ... Read More »