Del.icio.us can be a great source of traffic, inbound links, and exposure, but most marketers (including myself) tend to not use it as effectively as possible. You’ve probably seen a number of articles about making posts that are attractive to del.icio.us users in order to increase the number of bookmarks that you receive, but here are 3 additional tips for increasing the effectiveness of your efforts.
1. Don’t forget the networking aspect
For del.icio.us users it’s easy to overlook the fact that you can network with other users. When compared with other social media sites, the social aspect of del.icio.us is pretty minor. There aren’t a lot of fancy features, but you can still add other to your network, view their bookmarks (if they aren’t private) and share links with those in your network. When you’re hoping to get something to the front page, every bookmark counts. If you can pick up a few easy bookmarks by sharing the link with your friends you’ll be a little bit closer to reaching your goal.
If you are interested in growing your network there are a few things you can do. First, you can include a link to your del.icio.us page from your website (or from anywhere that you have a profile) so that others can add you. You can even use one of the official badges that del.icio.us provides for this purpose. Also, ask your friends who are del.icio.us users for their id and add them to your network.
The networking part of del.icio.us will probably never be as significant as the networking on StumbleUpon and Digg as far as which submissions receive the most traffic, but every little bit helps.
2. Create focused content
The best way to get to the front page of del.icio.us is to specifically create a resource that del.icio.us users are likely to bookmark. If you’ve done any optimizing for del.icio.us, you already know this and you probably have an idea of what types of resources and articles do well. What may be forgotten is creating content with a purpose.
Pages that become popular with del.icio.us tend to receive a lot of inbound links. Pages that have a lot of inbound links tend to rank well with search engines. Rather than just creating something that you think will have a good chance of making it to the front page, consider key words and phrases that you would like to rank well for with search engines. Brainstorm some possibilities of creating content that will 1) target these words and phrases, 2) do well with del.icio.us, 3) draw links using those words in the anchor text, and 4) as a result give your rankings a boost.
Many links that come as a result of del.icio.us popularity will use the post or page title in the anchor text. For this reason you will want to carefully consider the title. Not only is the title itself important for SEO purposes, but the anchor text on the resulting inbound links will also be important. In fact, many of the links that you will receive from being on the front page are actually just del.icio.us users that automatically publish their bookmarks on their blog at the end of each day (this is a feature that del.icio.us offers to users). These links will use the title as anchor text, so choose a title carefully.
3. Use del.icio.us to brand yourself
Many del.icio.us users visit the front page very frequently to see what is popular. I know I visit it several times throughout the day. If you are able to make it to the front page repeatedly, people will start to remember you and view you as an authority on your subject. After all, if hundreds of people are bookmarking your pages you must be doing something right.
Keeping your content (at least the content that is targeting del.icio.us) focused on your primary topic can help you to effectively brand yourself. Using your site/blog name in the title can also help too, as it will make it easier for users to recognize you.