With my primary blog I’ve experimented with a wide variety of social media sites. I’ve had mixed success, although overall it’s been very positive. As social media marketers, we all try to anticipate what users will respond to and cater to those interests in a way that will allow for success and fit within an overall social media marketing plan.
From my experience I have found users of Delicious to be the most predictable and consistent. Every now and then I’m pleasantly surprised that a specific post of mine takes off with a particular social media site, and usually it is StumbleUpon. To be honest, this doesn’t happen with Delicious. I don’t suddenly see a post racking up bookmarks unexpectedly.
Likewise, sometimes I’m disappointed with the results of a post with a specific social media site when I expected it to do well at SU, Digg, DZone, etc. However, rarely do I create a post expecting bookmarks only to be disappointed.
I’ve found Delicious users to be extremely consistent and predictable, which is incredibly helpful for getting to the front page. What does it take to get to the front page of a major social media site? Well, you obviously have to create something that interests a mass audience and you have to find a way to get it some exposure.
But one of the difficulties is that you never really know for sure what will cause people to respond. You may spend a lot of time creating a blog post to target Digg users, and then Digg users wind up not appreciating it like you thought they would. With a consistent audience, you can create content by following specific models that have worked for you in the past, and chances are, it will work again. Rarely do I spend significant time creating a post to target Delicious users only to see that time not being worthwhile.
When analyzing what type of content Delicious users will bookmark, think about your own habits. What do you bookmark? Most of us that use Delicious do so because of the convenience factor. We bookmark something that we think we may want to come back to later, and very often this is something that can make our lives easier or save us time in the future.
The convenience factor makes resource lists a great prospect for the Delicious front page. People bookmark resource lists because everything they need on a particular subject is right there in one location. If you can provide users with something that they know can save them time at some point in the future, you’re very likely to get a bookmark.
Resource lists aren’t the only option. At my primary blog I’ve had a lot of success with mini web design gallery posts. For these posts I’ll collect 25 – 50 websites that are excellent examples of a particular style of design. Many of my readers bookmark these posts because when they are looking for design inspiration in that particular aspect of design, they’ve already got a great resource that puts plenty of examples in one convenient place.
Of course, what will work for you will vary depending on what niche you cover with your blog. However, take into consideration what you can do to provide a valuable resources that will save time for readers.
The second part of the equation is getting exposure. You can create the most useful blog post ever, but if no one sees it, it won’t get any bookmarks. When I create a post that is intended to target Delicious, I try a few different methods to get as much traffic to that post is possible, which will increase the number of Delicious users that see the post. I heavily use smaller social media sites and community sites to funnel traffic in this way. Try a few different methods and see what works for you.
What are your thoughts?
What have you observed about the consistency and predictability of social media users?