Gyutae Park is an SEO and Internet entrepreneur who blogs about Internet marketing strategy at Winning the Web. His blog is one of those that I personally enjoy because it seems to be rather unique while covering topics that are also covered by many other blogs. Gyutae has built a large and active following at Winning the Web, and I thought he would have some interesting insights that Traffikd readers would appreciate. Fortunately, he was kind enough to answer my questions, so I hope you enjoy the interview.
Can you tell us a little bit about your background and what motivated you to start Winning the Web?
As a child I grew up wanting to study computer science so I could create video games and robots. My father made a good living programming computers and in a way I always wanted to follow in his footsteps. Eventually I attended Northwestern University and decided CS wasn’t for me (I got rocked to say the least). Instead, I majored in Industrial Engineering because the high-level business and management principles interested me.
I always had an entrepreneurial spirit even during my early years and created a few sites that I monetized through advertising and affiliate offers. After graduation, I decided against the high-paying consulting and finance gigs that many of my classmates snapped up. Instead, I wanted to cultivate my passion for Internet marketing and learn more about how I could grow my business. I took up a job as an SEO strategist for a top search marketing agency and am working on some of my own projects now as well. I’m learning as much as I can to become a top Internet marketer.
What do you hope to accomplish with your websites and your career in the next few years?
I’m planning on creating an empire of websites in various niches that I’m interested in, particularly Internet marketing and SEO, drums, fitness, electronics, and education. Drum Set Connect, a forum for drummers, was my first flagship website that I created and now I also have Winning the Web, iPhone Nuts, and lot of others still in the works.
I’m now focusing my efforts on blogs and membership sites and I’m hoping to launch a premium members only section on Winning the Web very soon. Stay tuned for that, it’ll be great stuff.
Your blog posts are much more original than many other blogs in the internet marketing/make-money-online niche. What is your process for coming up with post ideas?
Thanks, I appreciate that. Generally, I keep a journal of post ideas and write them down whenever a new one comes to me while brainstorming. I read so many blog posts and articles related to the industry that I have a general idea of what’s missing and what I can do to add value. Creativity is key because no one likes old and boring stuff that’s been rehashed a million times. It’s also important to add your personal touch and share your stories – it’s how people relate and find you interesting.
There are typically a lot of comments on your posts. What advice do you have for those who want to get more comments on their own blog?
There are a lot of tricks you can use to pump up comments on your blog. However, ultimately it comes down to two things – building relationships and engaging in conversation with your readers. Do these two things and you should never have a problem getting comments on your blog. It’s why I try to write though-provoking posts that ask questions and why I reply to all user comments.
Do you prefer working/blogging in the internet marketing niche, or do you prefer working on sites in other industries?
Honestly, I go wherever my passions are. I’m extremely interested in Internet marketing and SEO so that’s where I focus a lot of my efforts. I have interests in other areas as well and I’m working on getting sites established there as well. I especially like blogging in the Internet marketing niche because it keeps me on the cutting edge of knowing what works and what doesn’t to generate traffic. I can then use that to grow my blog and apply it to my other projects as well.
How has social media impacted your blog and its growth?
Social media is huge and will become increasingly important as the web evolves. StumbleUpon and Sphinn are 2 networks that bring in a ton of traffic to Winning the Web and I try to actively participate on them as much as possible. My advice would be to focus on a few social media sites (even niche forums) that are relevant to your site and work to become a valuable contributor. People will recognize your efforts and you’ll get a lot of exposure to your blog.
How much time do you dedicate to your blog?
I spend upwards of 20 hours a week on my blog, including weekends. Writing posts takes a long time and promoting them takes just as long. As I work to build on Winning the Web with a membership site that number will probably grow even higher. It’s a lot of work and a lot of time for sure – but I enjoy every second of it.
If you’re not already familiar with Gyutae’s work, please take a few minutes to visit Winning the Web.