July 31, 2014

Sporting a New Design

I just went live with a re-designed WordPress theme. Please move around the site and see what you think. It's a very simple design that is intended to be very readable and to focus on the content. A few new pages have been added - Contact and Advertise. The sidebars have also been completely redone and now include links to popular posts and a feed subscriber count. If you're on the site and you notice something not working correctly, please leave a comment or use the contact form. Also feel free to leave your feedback on the new design. Read More »

A Small Blogger’s Guide to Social Media Marketing

The biggest challenge for small bloggers is simply getting exposure to new readers. In many cases the quality of content is good enough to catch the attention of visitors, but first it needs to get the exposure and just simply be seen. Social media can provide tremendous exposure in a short amount of time (with little or no financial investment), ... Read More »

Forming Your Inner Circle

Last week I wrote a post about networking and how it can impact your efforts with social media. Today I’d like to build on that topic by explaining how you can take your networking efforts to the next level. Most of us who are active with blogging and social media are in contact with a significant number of others each ... Read More »

Guide to Networking for Social Media Marketers

I write frequently about the need for a strong network with social media marketing and blogging, however, I haven’t done much in terms of a detailed guide for why, how, and when to network. There’s plenty of available information online about networking for bloggers, but in general I feel that there is a lack of quality information about networking as ... Read More »

What’s Involved in Social Media Marketing?

In order to achieve success with social media marketing, a number of factors will have to come together. Of course, the content itself is critical, that’s a given. In this post I’ll take a look at several other factors that play a role in social media marketing. The Idea Some websites and blogs are able to draw loads of social ... Read More »

Should You Explicitly Target Social Media?

When most of us first encountered social media websites and recognized the huge potential for traffic, chances are we started submitting our content to the major social media sites, regardless of how well that content fit with the audience. Anyone who does this will quickly learn that not just any blog post will draw votes and traffic from social media ... Read More »

Drawing the Line Between Trolls and Constructive Criticism

For bloggers and social media users negative comments are an issue that arises every now and then. When talking on the subject of negativity there is a difference between a commenter expressing an opinion that differs from or challenges the opinion of the author, and a commenter that attacks the author. Most blog commenters show respect for the blogger even ... Read More »

A Warning to Multi-Author Blogs

Multi-author blogs are everywhere today, and new ones are being launched every day. This is in part a result of an increasing number of blogs being run as a business, rather than as personal journals. Having a team of writers is necessary for many blogs to produce enough content, plus readers benefit in terms of (potentially) higher quality content, more ... Read More »

Turning a Competitor Into an Ally

Those of us who write or read about blog marketing are very familiar with the concept of competitive and saturated niches. You’ve probably read about the dangers of blogging on topics that have thousands of other bloggers covering the same general subjects. However, other bloggers that are in the same niche as you don’t have to be competitors. Your readers ... Read More »

My Choices for the Group Writing Project at PureBlogging

Last week David from PureBlogging ran a “how-to” group writing project (you can see a list of the entries at PureBlogging). I submitted my post How to Target Social Media with Specific Posts. Participants were asked to publish a post with their votes for the winners, so here are my choices: How to Run an Awesome Group Writing Project How ... Read More »