August 29, 2014

Avoiding Social Media Irrelevance

Social media is obviously a powerful method for attracting visitors to a website or blog, drawing links, and for gaining exposure in general. For these reasons, there are huge numbers of bloggers using social media in attempt to get some of that traffic for themselves. However, only a small percentage are successful in creating long-term results with social media. Many ... Read More »

7 Characteristics of an Effective Social Media Marketer

Social media marketing is part art and part science. It takes some creativity and an artistic side, but it also takes elements that tend to be more scientific, such as an ability to study particular social media audiences and what they like. In this post I’d like to look at the 7 characteristics that I have found to be the ... Read More »

Luring Social Media Visitors to Other Pages

One of the biggest challenges for social media marketers is retaining visitors for more than just a few seconds. I think all of us that get a decent percentage of our visitors from sites like StumbleUpon, Digg, Reddit, etc. have seen the difficulty with increasing pageviews from these visitors. While you may never be able to get the same number ... Read More »

How to Target Social Media with Specific Posts

There are a number of different approaches that bloggers can use to target social media. If you’ve done much research into social media, I’m sure you’ve noticed that certain types of posts tend to do better than others, and many bloggers use the approach of creating content that is specifically aimed at social media audiences. If you’re submitting your posts ... Read More »

5 Steps to Get Started with Social Media

As I’ve been writing for this blog over the past several months I’ve received a lot of questions from those who are new to social media marketing. I know there is a wide range of experience among the readers, so this post is aimed at those who are just getting their feet wet. 1 – Have a Purpose What do ... Read More »

Using Pages Instead of Posts for Social Media Traffic

Sometimes a blog can improve its results with social media by promoting pages that are more timeless as compared to a typical blog post. As bloggers we often get into the habit of publishing posts and we overlook the opportunities to create pages that could be excellent for drawing traffic and links. One of the most viewed pages/posts on this ... Read More »

StumbleUpon vs. Digg

My primary blog has 4 posts that were on the front page of Digg between September and November of 2007. Digg obviously sends a significant rush of traffic to popular posts, and for that reason many bloggers place most of their social media optimization and marketing efforts on reaching the front page of Digg. StumbleUpon is of course known for ... Read More »

101 Twitter Resources

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It seems like every day I see more and more being written about Twitter. I have to admit that I don’t really get the fascination with micro blogging, but it’s becoming more and more common, and many bloggers find the services to be extremely useful for connecting with their audience. With all of the information that I’ve been seeing on ... Read More »

Reader Profile: Maria from WebSuccessDiva.com

The reader profile is a regular series where I attempt to give something back to one of my readers. It typically includes some information about his/her online projects as well as a mini interview. Today we’re featuring Maria Reyes-McDavis from WebSuccessDiva.com. Maria offers a variety of services to help online entrepreneurs achieve greater success with their business. Her site of ... Read More »

Should You Ask for Social Media Votes?

There are at least a few sensitive issues involving social media marketing. Submitting your own posts is one of them, and asking friends for votes is definitely another. If you’ve been around social media and blogging for a while, you’ve probably received a request from someone at some point to digg a submission or give a thumbs up on StumbleUpon. ... Read More »