Many bloggers got their start after hearing about other blogs that are making large sums of money, and the most common monetization method for these types of blogs is through advertising sales. Although I didn't set up with this purpose on my first blog, I now have about 2 years of experience with monetizing blogs through advertisements. While my blogs (Vandelay Design and DesignM.ag) don't make as much money as some others, they do produce a significant portion of my income through ad sales.
Since advertising revenue is a goal for many who are just getting started, I thought it might be helpful to share some things I have learned along the way.
1. Don't Plan on Advertising as Your Only Monetization Method
You may have read articles like
Blogging for Ads is Dead. The truth is that making a significant income from advertising is difficult. It is possible, as others have proven, but there are other ways that are probably more lucrative, such as selling your own products, membership sites, and in some cases even affiliate marketing. Personally, I use ads as a way to supplement the income that I make from services. However, running multiple blogs takes a lot of time and effort on a regular basis to keep the advertising revenue coming in, and that means less time to work on other things that I would like to pursue. If you're going to use advertising as a way to monetize your site, plan other methods as well because it's difficult to support yourself exclusively on advertising revenue.
Read More »