The reader profile is a weekly series where I attempt to give something back to one of my readers. It typically includes some information about his/her online projects as well as a mini interview.
This week’s profile features Tom Beaton of Technogumption. Tom created Technogumption to target beginners in the world of internet business and marketing. Whilst there are many websites dedicated to these topics, very few actually target complete beginners. The sheer amount of jargon and assumptions you already know certain things make it quite hard to get started.
Some people are simply not comfortable or are unaware of the technologies many bloggers take for granted. RSS is a great example of this. Very few people actually know what it is, what it is used for and how it could help them. Explaining these simple terms and showing them how to get started is important.
A few recent posts that may be of interest to you are Do You Know What People Are Saying About Your Brand?, Image is Everything – Sort Out Your Landing Pages, and What is SEO?
How long have you been blogging and what was your inspiration for getting started?
Well, Technogumption has only been around for a month. I have other blogs that are to do with my kiteboarding hobby. I felt I needed to branch out and talk about something else. I found myself reading a lot of blogs in the field internet marketing and it has always been an interest of mine.
I enjoy projects I can work on and see results. Knowing people read what I write is very rewarding, and so far I have enjoyed it immensely. I don’t know if any specific blogs were my inspiration but a combination of them all has changed the way I feel about blogging as a whole.
What methods have you been using to market your blog?
So far I have been focusing more time on promoting than writing. I have signed up to a number of communities such as Technorati, MyBlogLog and BlogCatalog, but I do not feel I am really making the most of these. EntreCard is doing alright, and as I understand it more, it is becoming more and more useful.
A lot of my marketing is done by commenting on blogs I enjoy. I have done my best to become a part of the blogging community, and already made some valuable connections. In the near future I plan to start guest posting on a few blogs, in order to up my profile to the next level.
What social media sites do you use the most and what specifically do you like about them?
Without any shadow of a doubt StumbleUpon has been my favourite and best performer. SU is so simple to use with the Firefox toolbar, and it allows you to stumble across some of the webs hidden gems. I have yet to really work on any of the other big sites. This is one of the big areas that really need to be developed over the next months.