Major social media sites like Digg and StumbleUpon get most of the attention, but smaller, more targeted niche sites can provide excellent opportunities for networking with others in your niche and getting some exposure for your own work. While others are chasing after the Digg front page and 99% are getting nowhere, you could be getting hundreds and thousands of higher quality visitors over the same period of time by targeting niche social media sites.
Of course, the sites you choose to target will depend on what niche you’re in, but there are probably more niche-specific sites than you realize (See our list of over 400 social media sites). Some of them have very low traffic and influence, but others are very active. Here is a look at 10 that are doing things right.
Design Float was started about a year ago to serve the web and graphic design community. It only takes about 3 votes to reach the front page and from there you can easily receive a few hundred visitors.
Health Ranker was just started earlier this year (see my interview with Israel Lagares), but it has quickly built a decent-sized audience. Any bloggers in the health and fitness niche should definitely be active here.
Formerly known as Sk*rt, Kirtsy is a site that targets women. Kirtsy certainly has a nicer look than many Pligg sites, and the content featured is fairly diverse.
Most major social news sites include a sports section, but at many of them it’s less active than other sections like technology. BallHype has a large audience of sports fanatics.
Powered by Reddit, Lipstick targets celebrity news and gossip. There’s certainly plenty of blogs covering these topics to keep an active community at Lipstick.
If you’re looking to find bargains, Dealigg is a great place to start. Users can submit deals that they have found online and they get voted up by other users. It’s not quite the same as the other sites on this list where you would submit a blog post.
Sphinn is a popular site for internet marketing and search marketing. It has a large, intelligent audience that’s great for marketing the right kind of content.
I Like Totally Love It is another site for finding products that can be purchased. It focuses on products that are “cool, innovative, exceptionally beautiful, or just weird.”
DZone is a highly specialized site for software developers and web developers. The popular items need to get about 5 votes and they go out to over 13,000 subscribers.
Hugg promotes itself as being “Digg for Green.” Any content related to environmental issues can get some great exposure here.
Note: When submitting your content to niche social media sites, be sure that it is a good fit. Nothing will make you look more like a spammer than submitting something that is completely not relevant. The audiences of these sites expect to find a certain type of content, and they won’t appreciate random submissions. In fact, many of them will be deleted by the site owner and even if they aren’t deleted it won’t get any votes without gaming the system.
That being said, if your content is relevant they are all excellent places to promote your blog. Sign up to some niche social media sites!