I’ve had limited experience with both Mixx and Sphinn. To this point most of my social media traffic to this blog has come from StumbleUpon (although I have added a Sphinn button on a few posts in the past). Last week I had a post on the front page of Sphinn and Mixx at the sane time, so I thought it would be interesting to compare the results of each.
Over a five day period, Sphinn sent 58 visitors to the post that was on the front page (and a few random visitors to other posts during the same time period). Those visitors stayed on the site for an average of 1 minute and 1 second with an 80% bounce rate. I’ve had other posts on Sphinn before from my primary blog that drew significantly more visitors. Part of this lower number could have been the result of an ineffective title or description on Sphinn, I think it’s also important to note that a Sphinn button was used on this post (I thought it would be a good fit for that audience), so many of the votes could have come from readers on the blog rather than Sphinn users that clicked-through from the front page (although votes did just about double after it was on the front page).
Over the same five day period, Mixx sent only 18 visitors to the post that was on the front page, despite the fact that it received 27 votes. I would think that a submission receiving 27 votes would get at least that many visits, but that wasn’t the case. Those visitors stayed on the site an average of 47 seconds and the bounce rate was 73%. This post had no button for Mixx votes (although that could be done through the Share This plugin).
I submitted the post that went to the front page of Sphinn, but I did not submit the other post to Mixx. I was actually browsing the popular items at Mixx when I was surprised to see my own post there.
Overall, I was a bit disappointed with the results to both of these posts considering they were on the front page. I know Sphinn has potential to send more traffic, so like I said earlier, maybe I need to do a better job of grabbing attention with the title and description. I have had a number of other posts on the front page of Mixx, although it has been a little while, and I have never seen any kind of traffic to get excited about. Of course, Mixx is still relatively new, so hopefully that will improve.
I think it’s also important to note a key difference between Mixx and Sphinn. Mixx is a general news site and Sphinn is a niche site that targets SEO and internet marketing. As a result, the traffic from Sphinn should be a bit more targeted.
The average time on the site and the bounce rate were poor from both sources as well. This is something I expect from social media traffic, but I have had much better numbers in these areas from other social media sites. I have some changes in mind to the design and layout of the blog to attempt to improve this situation.
I plan to use these two sites a bit more than I have been and see if I can improve upon these results. Just because the numbers aren’t high doesn’t mean they didn’t make an impact. Just having the exposure and getting a few new visitors is a positive outcome in my opinion.
What’s Your Experience?
What have you seen from your experience with Sphinn and Mixx?