Submitting your own content to social media sites is a bit of a controversial issue. Many bloggers primarily use social media for the purpose of driving traffic to their own site, as opposed to using social media to find interesting content from other blogs and websites. The feeling from some passionate social media users is that submitting your own content is essentially spamming the community.
I think most of us as bloggers had the approach of submitting our own work when we first discovered the power of social media. If you’re a website owner or blogger it’s only natural to want to use the resources that are available to gain exposure.
Here are my observations on the issue of self submissions:
- The Digg crowd is especially sensitive to self submissions, although most users seem fine with digging your own content once it has been submitted by another user.
- Some StumbleUpon users are sensitive to the issue, some are not. There seems to be more of a variety here, and even amongst those that don’t submit or give a thumbs up to their own content, I have rarely read any negative comments towards others who do.
- Most smaller social media sites and niche sites are not sensitive to the issue. In many cases, if you do not submit your own content to these sites it’s not very likely that someone else will.
Here is my experience with self submission:
- My primary blog (Vandelay Website Design) has been around for about a year and has only been on the front page of Digg 4 times. Two of the times the popular post was submitted by me. I haven’t submitted one of my own posts to Digg in months, and I doubt I ever will again. I had no negativity directed towards me for submitting my own content (that I’m aware of), but I would rather wait for someone else to submit or approach a friend to do so.
- Stumbling your own posts too much causes less results over a period of time. From my observations, the algorithm clearly seems to give more weight to a thumbs up from someone who has never given a thumbs up on that domain before. The more thumbs up you give to your own site, the less impact it has.
- While I don’t give a thumbs up to posts on my primary blog, I have done so here at Traffikd on several occasions. From my perspective, this blog is new and sometimes I’m trying to give a post a bit more life. At some point I’ll stop this completely, but I don’t know exactly when that will be.
- I also submit my own posts (I do a bit of freelance writing) that are published on other blogs. I see this as being a little different than the typical self submission because it is not on a blog that I own.
- I submit a good portion of my posts on my primary blog to niche social media sites, but I do make a conscious effort to be sure that it is appropriate for the audience before submitting.
My own personal conclusions:
I have no problem with someone submitting their own content as long as it is appropriate for the audience of that specific social media site and as long as it is tagged in the proper category. I feel that it’s important for anyone who submits their own content (myself included) at any social media site, large or small, to also be an active user by visiting and voting for plenty of other submissions besides just their own.
What do you think?
Please share opinions in the comments.