My primary blog has 4 posts that were on the front page of Digg between September and November of 2007. Digg obviously sends a significant rush of traffic to popular posts, and for that reason many bloggers place most of their social media optimization and marketing efforts on reaching the front page of Digg.
StumbleUpon is of course known for sending traffic over a longer period of time, whereas the Digg traffic dries up pretty quickly. I thought it would be interesting to compare the traffic from Digg to the traffic from StumbleUpon 6 months after the posts appeared on Digg. Overall, StumbleUpon has been a much larger source of traffic for me than Digg, because these are the only 4 posts that have ever had decent results with Digg. So this test is ignoring a number of posts that have done very well with StumbleUpon and not even been submitted to Digg, as well as those that only got a few Diggs.
77 Resources to Simplify Your Life as a Web Designer
Total pageviews: 161,198
Visitors from Digg: 31,112
Visitors from StumbleUpon: 53,354
69 Tools to Monitor, Measure, and Track Your Website
Total pageviews: 29,169
Visitors from Digg: 14,934
Visitors from StumbleUpon: 4,734
25 Beautiful Minimalistic Website Designs
Total pageviews: 62,807
Visitors from Digg: 19,320
Visitors from StumbleUpon: 13,636
99 Resources for Web 2.0 Design
Total pageviews: 123,970
Visitors from Digg: 26,828
Visitors from StumbleUpon: 39,016
Total from these four posts:
Total pageviews: 377,144
Visitors from Digg: 92,194
Visitors from SU: 110,740
Overall, from these four posts StumbleUpon has sent 20% more visitors than Digg has. I think it’s interesting to see that StumbleUpon has the potential to outdo even the posts that make the front page of Digg. Making the front page of Digg will send a rush of traffic, but there are also some negatives to Digg traffic. I experience hosting issues, plenty of negativity and criticism (some justified and some not), and since the last experience on the Digg front page I really haven’t gone after that traffic. Personally, I prefer StumbleUpon and Delicious to Digg.
Admittedly this post takes a look at limited information. Numbers of visitors really mean next to nothing, while the impact and response from these visitors are far more important. A more detailed look may be a topic for another day, but I simply want to look at what so many bloggers are chasing (Digg) and see how it stacks up in the long-run.
What’s Your Experience?
Which social media site do you get the best results from? Would you rather have a quick rush of traffic or a slower, steadier amount of traffic that is spread out over a period of time?