If you’ve been reading a lot about social media but haven’t really made an effort to get involved yet, here are 10 reasons why you need to start today:
The primary reasons most marketers use social media is for the incredible traffic potential. No other source can bring so many visitors in a short period of time without costing you a lot of money. Sure, the quality of traffic may be a little lower than some other types of traffic, but the sheer volume makes up for it. While social media success brings short-term traffic, those who are skilled and have a solid plan can drive consistent traffic from social media.
One of the keys to building a successful online presence is having a strong network (this is especially true for bloggers). Meeting and getting to know other people is natural and easy at most social media sites. Some of the best contacts that I have made have been started or strengthened by being active with social media.
3. Help Others
Social media isn’t all about getting traffic for yourself. Sending traffic to others in your network and to those who have created content that is deserving of attention is certainly important also. Many website owners and bloggers pay attention to who is submitting and voting for their pages, and this is a great way to get their attention and let them know that you appreciate their work.
The point of social media is to share stories, news, pictures and videos that people like so that others who are interested can also enjoy them. Much of the content that you will find on social media sites is high quality, and it should be if it becomes popular. This means that you can learn a lot from the content that you find through social media. It’s a quick way to see the best of the best.
5. It Forces You to Develop Better Content
Social Media Marketing requires you to develop new content that people will like. This is a good type of pressure. If you’re striving to succeed with social media, the quality of your content will most likely rise as a result, otherwise you won’t be successful with SMM.
A successful business, online or off, needs to appropriately brand itself in the eyes of customers/visitors. Because of the huge audience that you can reach with social media, branding a website and/or business can be done relatively quickly with a strong social media plan.
7. It’s Free
There are plenty of ways to drive traffic to your site. Some will cost you money, others won’t. Of the methods that won’t cost you money, nothing else can match the volume of social media and offer immediate results, rather than waiting a year or more for your work to pay off.
8. Link Building
Pages that become popular with social media typically draw a lot of inbound links (of course this depends on a lot of factors, including which site on which the page has become popular). Most link building campaigns today involve social media. And again, these links are free, you won’t have to buy them and worry about getting banned by Google.
9. Fast Results
This point has been touched on a few times earlier, but it is important to realize that many of your online marketing methods will not produce results for several months or even years. This is not the case with social media. You could create a great blog post today and see thousands of visitors tomorrow.
10. Your Competitors Are Doing It
Simply put, if you’re not using social media, you are putting yourself at a disadvantage. It’s not just bloggers using social media, many large, established companies are recognizing the benefits of SMM and implementing new strategies. And this doesn’t appear to be changing any time in the near future.