New bloggers have a lot of resources at their disposal and they have a need to determine which ones are worth their time and which ones aren’t. Many new bloggers get caught up in spending their time on activities that they think will be productive only to find later that they’ve been wasting their time.
StumbleUpon is one of the best resources available for new bloggers for both finding new content in their areas of interest and for promoting their new blog and getting the exposure that they need. Let’s take a look at 7 specific reasons that StumbleUpon is a great resource for new bloggers.
1. Huge Variety of Detailed Categories
When using StumbleUpon to find content that you’re interested in and for learning more about the subject of your blog, it’s easy to quickly find relevant content because SU includes so many detailed categories. Rather than only showing content in a few major categories that wind up with a huge variety of content, StumbleUpon casts a wider net. You can set your interests and Stumble through sites that others have submitted and you’re almost certain to find some things of interest.
From a promotion perspective, SU is great for the same reason. Just about any type of content you can image will have a place at StumbleUpon. While some categories will have far more users than others, even those in the less popular categories can get new visitors much quicker than with most other social media sites. Most social media sites have some types of content that do well and others that don’t, but SU may be the most well-rounded in this way.
2. Connecting with Other Users
As one of the most popular social media sites, SU has a huge number of users, and it continues to grow. Regardless of the subject of your blog, there are other users out there that would be great to have in your network. StumbleUpon also has better networking aspects than most other social news sites. You can send messages/emails to other users, communicate through reviews of users and links, and share links with one another. Don’t underestimate the potential of SU for building a strong network of bloggers.
3. The Toolbar
What really sets StumbleUpon apart from other social media sites is the usefulness and functionality of the toolbar. You can quickly give a thumbs up to any page as your surfing, and assuming it has already been submitted to SU, there’s nothing else you need to do. The toolbar makes it simple and convenient to use SU on a daily basis without requiring additional time. Other social media sites have toolbars and browser add-ons, but none have as many different features and functions as SU.
4. Traffic is not All-or-Nothing
From a marketing perspective, this is the biggest reason to get acquainted with SU as a new blogger. Many people focus all or most of their social media efforts at Digg, and most of these people never see any results. Digg is an all-or-nothing game, but unlike Digg, SU can send a few hundred or thousand visitors with just a few thumbs up. It may not send that rush that can come with Digg, Reddit, or Yahoo! Buzz, but you’re more likely to get something beneficial out of SU.
The all-or-nothing part of social media can be fun when you’re on the winning side, but few new bloggers are likely to have the ability to hit the Digg front page. If more focused on creating content for SU, less bloggers would give up after just getting started.
5. The Algorithm Loves New URLs
While I’m not an expert on the SU algorithm, it’s pretty clear to me from experience that the algorithm favors sites that have not been submitted before. My two most recent blog launches have gotten a high number of visitors from SU even without a huge number of thumbs up. The more your readers keep giving your pages a thumbs up over-and-over again, the less impact each thumbs up will have in terms of drawing traffic. If you have a new blog, take advantage of this, it can be an incredible source of traffic for you.
6. Lasting Traffic
StumbleUpon is also different from other social media sites in that it can send visitors to your pages for a long time. While Digg and most other social media sites will only send traffic for a few days, SU will send less all at once, but will send more over the course of six months or a year. Lasting traffic is much more appealing to me because it will keep your stats more consistent, it won’t crash your server, and it’s better for branding and name recognition.
7. Branding Your Profile
More so than at popular social news sites, other users will pay attention to your profile and it’s possible to stand out and brand yourself in this way. Your avatar will have a big impact on this, but you can also post some information about you and your blog on your profile page that will help others to remember you. Building a strong and recognized SU profile can help to increase the visibility of your blog.
What’s Your Experience?
How did SU impact you as a new blogger?
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