October 31, 2014

7 Reasons StumbleUpon is a New Blogger’s Best Friend

New bloggers have a lot of resources at their disposal and they have a need to determine which ones are worth their time and which ones aren’t. Many new bloggers get caught up in spending their time on activities that they think will be productive only to find later that they’ve been wasting their time.

StumbleUpon is one of the best resources available for new bloggers for both finding new content in their areas of interest and for promoting their new blog and getting the exposure that they need. Let’s take a look at 7 specific reasons that StumbleUpon is a great resource for new bloggers.

1. Huge Variety of Detailed Categories

When using StumbleUpon to find content that you’re interested in and for learning more about the subject of your blog, it’s easy to quickly find relevant content because SU includes so many detailed categories. Rather than only showing content in a few major categories that wind up with a huge variety of content, StumbleUpon casts a wider net. You can set your interests and Stumble through sites that others have submitted and you’re almost certain to find some things of interest.

From a promotion perspective, SU is great for the same reason. Just about any type of content you can image will have a place at StumbleUpon. While some categories will have far more users than others, even those in the less popular categories can get new visitors much quicker than with most other social media sites. Most social media sites have some types of content that do well and others that don’t, but SU may be the most well-rounded in this way.

2. Connecting with Other Users

As one of the most popular social media sites, SU has a huge number of users, and it continues to grow. Regardless of the subject of your blog, there are other users out there that would be great to have in your network. StumbleUpon also has better networking aspects than most other social news sites. You can send messages/emails to other users, communicate through reviews of users and links, and share links with one another. Don’t underestimate the potential of SU for building a strong network of bloggers.

3. The Toolbar

What really sets StumbleUpon apart from other social media sites is the usefulness and functionality of the toolbar. You can quickly give a thumbs up to any page as your surfing, and assuming it has already been submitted to SU, there’s nothing else you need to do. The toolbar makes it simple and convenient to use SU on a daily basis without requiring additional time. Other social media sites have toolbars and browser add-ons, but none have as many different features and functions as SU.

4. Traffic is not All-or-Nothing

From a marketing perspective, this is the biggest reason to get acquainted with SU as a new blogger. Many people focus all or most of their social media efforts at Digg, and most of these people never see any results. Digg is an all-or-nothing game, but unlike Digg, SU can send a few hundred or thousand visitors with just a few thumbs up. It may not send that rush that can come with Digg, Reddit, or Yahoo! Buzz, but you’re more likely to get something beneficial out of SU.

The all-or-nothing part of social media can be fun when you’re on the winning side, but few new bloggers are likely to have the ability to hit the Digg front page. If more focused on creating content for SU, less bloggers would give up after just getting started.

5. The Algorithm Loves New URLs

While I’m not an expert on the SU algorithm, it’s pretty clear to me from experience that the algorithm favors sites that have not been submitted before. My two most recent blog launches have gotten a high number of visitors from SU even without a huge number of thumbs up. The more your readers keep giving your pages a thumbs up over-and-over again, the less impact each thumbs up will have in terms of drawing traffic. If you have a new blog, take advantage of this, it can be an incredible source of traffic for you.

6. Lasting Traffic

StumbleUpon is also different from other social media sites in that it can send visitors to your pages for a long time. While Digg and most other social media sites will only send traffic for a few days, SU will send less all at once, but will send more over the course of six months or a year. Lasting traffic is much more appealing to me because it will keep your stats more consistent, it won’t crash your server, and it’s better for branding and name recognition.

7. Branding Your Profile

More so than at popular social news sites, other users will pay attention to your profile and it’s possible to stand out and brand yourself in this way. Your avatar will have a big impact on this, but you can also post some information about you and your blog on your profile page that will help others to remember you. Building a strong and recognized SU profile can help to increase the visibility of your blog.

What’s Your Experience?

How did SU impact you as a new blogger?

For more information on StumbleUpon, please see:

About Steven Snell

Steven is a web designer, blogger, and freelance writer.

13 comments

  1. I’ve found that StumbleUpon traffic is essentially worthless. I’ve mad multiple articles get thousand upon thousands of visitors from StumbleUpon. The visitors like the article (that’s why they give it a thumbs up and I get so much traffic), but they don’t stay and they don’t subscribe. They don’t comment either. If I didn’t know any better, I would think that they’re all bots. It’s nice to have a huge traffic spike, but when it comes from SU, it’s been pretty meaningless for me.

  2. I absolutely love SU, I’ve found many great websites using the toolbar. Traffic wise it’s definitely much better than Digg or Reddit.

  3. SU has been a great resource for me. I love the friends aspect and I love the fact that you can see who has been to your site.

    @Willy: I’m getting the same thing from SU in regards to a spike in traffic but they aren’t sticking around and they aren’t subscribing and here are my thoughts on that.

    SU is set up so that the “casual” surfer can download the toolbar and be off to the races (quite literally) in terms of surfing the net, relying on SU to “learn” what these individuals users want to see more of, based on their rating of T’sU or T’sD.

    So, with that in mind, the majority of SU users sit there with their cursor over the “STUMBLE” button and just serve up page after page of content. So, the big SU winners come in the form of pictures or very short stories otherwise the casual surfer is going to hit the “STUMBLE” button again before they get too bogged down on a long post or something.

    It’s just my two cents, but it makes sense, to me, based on what posts of mine have done really well on SU and which ones have not.

  4. I think SU is great for those with CPM ads :D

  5. I agree with OutsideMyBrain – most often, an SU session is just keeping the cursor on the toolbar and stumbling or thumbing. However, if you give people a really compelling reason to scroll down – i.e. pull the cursor off the toolbar – you significantly increase their chances of taking some other action on your site.

    Out of curiousity, I just took a look at the analytics for JobMob and over the past year, SU users to my site average 2.31 pageviews per visit.

    On the other hand, I’d be amazed if 5% of my subscribers discovered my site from SU.

  6. Willy,
    My opinion is that SU traffic will be worthless (or close to it) if you don’t have a plan for converting it into something. If you take into consideration the mentality and interests of typical SU users and adjust your strategy, it is possible to gain something significant from SU. If nothing else it will help to expose you to more new visitors (they may remember you the next time they arrive, possibly from a different source other than SU) and it can boost ad revenue. I will agree with you that the number of comments from SU visitors is very, very small.

    Jon,
    I agree. It may not provide the rush of traffic that Digg or Reddit can, but I’d rather have it spread out and more consistent.

    Outside My Brain,
    That’s very similar to my experience with SU, although I haven’t gotten small jumps in subscribers when SU traffic has been pretty high.

    Pablo,
    Definitely.

    Jacob,
    Yes, I’m sure most SU visitors are blowing through sites pretty quickly, but 2.31 pageviews shows that they’re at least paying attention to what they’re seeing. I agree with you, you have to give them a reason to stay on the site, and that is something you have to consider ahead of time if you are targeting SU.

  7. The other great part of StumbleUpon is that if your blog is of a more commercial nature or you have some linkbait, advertising on SU is really cheap to help kick start the process.

  8. You hit the nail on the head here–connecting with other entrepreneurs, great traffic thats not all or nothing, and the toolbar make for a great tool.

    don’t submit your own stuff though, that’s just obnoxious and SU algorithm wears off the effectiveness of your thumbs up after a while

  9. SU is good for traffic but not for quality traffic. Users used to stumble on your blog and yet they don’t read and just leave and proceed to other sites. Though sometimes you could get returning visitors from SU but it is very seldom.

  10. Hussein,
    I agree that it’s not high quality traffic, but for new bloggers it’s the easiest way to get quick exposure. At the start, any traffic is good.

    ZaggedEdge,
    I don’t submit content on my own blogs to SU, but I don’t have a problem with newer bloggers doing it. With no readers it may not get submitted otherwise. I think it’s a matter of personal preference.

  11. I’ll check out SU. Thanks for the article!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>