August 1, 2014

Tag Archives: Blogging

9 Reasons to Build a Strong Social Media Profile

On the subject of social media marketing you'll often read that it's important to be an active part of the social community and to work on building a strong profile for yourself. Sometimes it's assumed by those who are new to social media that the primary or sole reason for this is to submit or vote for your own content. While this can be one reason for building a profile, it's far from the only benefit. In this post I'd like to take a look at 9 potential reasons to build your profile. It's unlikely that all will apply to you, but hopefully when looking over this list you'll see that a strong profile can be beneficial for a number of reasons. Read More »

Increasing Pageviews Per Visitor

For bloggers and social media marketers, the desire to increase numbers of unique visitors to a site often overshadows an effort to increase the average number of pageviews per visitor. For those who are getting a high percentage of visitors via social media sites, convincing visitors to view multiple pages is sometimes seen as a lost cause. In reality, the blogger and the designer do have some influence on visitors in terms of encouraging extended visits, and even a small increase in average pageviews per visitor can result in significant gains in overall pageviews. Read More »

Search Engine Traffic and Not-so-New Blogs

About six months ago I published a post here called Search Engine Traffic and New Blogs, which basically laid out my approach for building organic search traffic at Vandelay Design. At that time the blog was roughly a year old (although only "active" for about 8 months) and it had just drawn 17,000 search visitors in one month, which was by far a record month for the site. Since then the amount of search traffic has continued to rise steadily and it's helped me to observe some things about blogging along the way. Read More »

Social Media Marketing and the Need for Focus

Because I write about subjects regarding social media and traffic generation, I get a number of emails from readers and visitors with questions regarding their own lack of success with social media. Several times I received an email stating that they've spent hours and hours working on their site/blog submitting to every social media site imaginable only to get no results, or very disappointing results.I know those that write to me do not represent every blogger and social media user, but I also know that there are plenty of others out there in similar situations. The problem is all in the approach. I did some consulting a while back for a client that claimed to have read every article and ebook about traffic generation, SEO, SMM, etc, all with no results. She was willing to spend money and a lot of time to learn what she needed to do, but that only made her more confused than she was before she started. Read More »

23 Affiliate Networks for Monetizing Your Website

Many bloggers, myself included, focus on monetizing the blog through ad sales and affiliate programs are sometimes overlooked. While the top earning bloggers (like Darren Rowse and John Chow) rake in plenty of money each month with affiliate programs, most of the rest of us tend to forget about affiliate marketing once we have enough demand to sell ads. Recently I've done a little bit of research to look for some possibilities with affiliate marketing and I thought I'd share some of the networks that I've found. Affiliate networks are great for helping you to stay organized and for keeping your income in a few spots rather than having ten different programs with a $5 balance waiting to reach the minimum threshold for a check. Read More »

Niche Social Media Sites and Voting Buttons: A Powerful Combination

Social media voting buttons are commonly found on blogs, especially buttons for sites like Digg, Reddit, StumbleUpon, and recently for Yahoo Buzz. While these buttons can help to increase the number of votes with these sites, and number of visitors as a result, the effectiveness of voting buttons from niche social media sites is generally underappreciated. Read More »

Social Media Marketing: Getting Long-Term Results

It's been said many times, including by me, that one of the flaws of social media marketing is that the resulting traffic is short-lived. That short-term nature of social media traffic is one of the biggest reasons that social media marketing is often overlooked or disregarded by bloggers and website owners. However, an effective social media plan will result in significant and long-lasting growth, with effects that can be visible long after the rush of traffic has died down. Read More »

Results of a Successful Social Media Campaign

Some bloggers don't focus any of their efforts on social media because they think at best it will bring a temporary wave of poorly-targeted visitors, and a few days later things will return to normal with nothing of substance to show for it. This is true in many cases, but primarily because of a lack of a plan or strategy. With the right effort and direction social media can have long-lasting and powerful results. Read More »

SMM: Big Impact with Less Time

The most common reason I hear for bloggers or online marketers not using social media to promote their work is that it takes too much time. With hundreds or thousands of social media sites out there it can seem impossible to have any sort of impact without spending several hours each day. The truth is, social media can be a huge consumer of your time, or it can require just a small amount on a consistent basis. It's very possible to use social media sites only in small doses and still reap the benefits, you just need to have a plan for the time that you are spending and you need some discipline to stay away from distractions that seem to be everywhere. Read More »