When it comes to social media marketing you'll hear some people say that it is best opportunity out there for bloggers and website owners, and others will tell you that it's a complete waste of time. In my opinion, and from my experience, social media brings a lot of potential for getting exposure to just about any website, but it should only be part of the equation.
Other types of traffic like search engine visitors, direct visitors, and those who come via links from other sites are more significant in the long-term, but getting to that point can take considerable effort and time. In fact, most bloggers who set out to build a profitable blog wind up getting discouraged and quit before they ever see those long-term benefits.
On the other hand, social media allows anyone to get some exposure for their blog almost immediately. Of course there is work involved and you will need the right content, but social media marketing provides opportunities for bloggers to make an impact right now.
This immediate impact is what most bloggers who use social media are after, but the real strength of social media marketing is that it can help you to be more successful with those other important long-term sources of traffic. Popular posts with social media tend to attract links from various blogs and websites, and those links lead to click-through traffic and better search engine rankings in the future. Read More »