August 20, 2014

Tag Archives: promotion

10 Tips for Requesting Link Exchanges

Building links is an important part of marketing a blog or a website. Links help to bring click-through traffic, increase exposure, and probably most importantly, they help to achieve good search engine rankings. There are many different approaches to building links, but one popular method is to exchange links with other website owners or bloggers (This post is intended for newer blogger. If your blog is already established it may not apply to you). I get emails every day at my design blogs requesting link exchanges, and I sent a few myself when I was getting my first blog started. Some of the emails I get take an effective approach (even if I wind up not exchanging links) but most have serious flaws that will prevent the blogger from having a decent chance to get a link. Obviously, if they're contacting me, they are also contacting other bloggers with the same request, and if they are making the same mistakes with each email they could be spending a lot of time and not getting many links out of it. With the right approach link exchanges can be very beneficial, especially for newer bloggers. Here are 9 things to remember when you are asking other bloggers to exchange links: Read More »

10 Tips for Effective Guest Posting

During my first few months of blogging one of the most effective methods of promotion was writing guest posts for other blogs. I put a lot of effort into getting exposure and links be writing for a number of different blogs and slowly building my own audience. While I never had any huge spikes in subscriber growth from writing a guest post, I was able to make a lot of great contacts, build my reputation and get a number of quality links by making the rounds to different blogs. From my experience I believe that guest posting is one of the best things any new blogger can do. At first, getting visitors to your new blog can be difficult, but if you want to you can go out and proactively get your work in front of targeted readers by writing for other blogs. Now that my blogs are more established I don't write guest posts anymore, but that hasn't changed my opinion of how effective they can be for someone who is looking to get their blog off the ground. Read More »

10 Things to Do with Your Feed Footer

Bloggers and theme designers are always in search of ways to maximize the potential of screen space and improve the effectiveness of the blog as a result. Whether you're working to improve your sidebar in effort to increase pageviews, adding related links at the end of your posts to build internal links, or improving your blog footer, there is an almost constant effort to get more out of the blog. One area that is commonly overlooked is the feed. Much like the blog itself, the feed can be enhanced to make a blog more profitable or effective for subscribers. In particular, this post will look at the subject of the feed footer and how it can be used for something beneficial. If you're like me you may have installed one of a handful of WordPress plugins to work with the feed footer, but neglected to keep this up-to-date and useful for subscribers. Read More »

7 Reasons StumbleUpon is a New Blogger’s Best Friend

New bloggers have a lot of resources at their disposal and they have a need to determine which ones are worth their time and which ones aren't. Many new bloggers get caught up in spending their time on activities that they think will be productive only to find later that they've been wasting their time. StumbleUpon is one of the best resources available for new bloggers for both finding new content in their areas of interest and for promoting their new blog and getting the exposure that they need. Let's take a look at 7 specific reasons that StumbleUpon is a great resource for new bloggers. Read More »

Preparing Your Website for Social Media Traffic: Don’t Be Caught Unprepared

Social media marketers have several goals, including large amounts of traffic, link building, and branding. However, in order to benefit from the visitors that are sent from social media websites, you’ll need to be prepared. Unfortunately, reaching the front page of a popular social media site doesn’t mean that you will automatically benefit from the traffic. If you’re not prepared, ... Read More »