April 17, 2014

Tag Archives: social media marketing

10 Reasons Why Social Media Marketing Isn’t Working for You

A lot of bloggers use social media to promote their site because of the huge potential that it brings. Despite the fact that some marketers and website owners are able to get floods of traffic with social media, the vast majority of people using social media are not getting the results they are looking for. If this is the case for you, by changing your approach you may be able to move into that group that is able to get big results with social media. Of course, social media will always benefit a small percentage of marketers and users the most, as the nature of social media is to provide exposure only to the best or most popular content. However, your chances of success can be greatly improved if you understand the community of users that you are marketing to and if you create the right content. If you are not getting results with social media, check this list to see of any of these issues apply to you. Read More »

9 Reasons to Build a Strong Social Media Profile

On the subject of social media marketing you'll often read that it's important to be an active part of the social community and to work on building a strong profile for yourself. Sometimes it's assumed by those who are new to social media that the primary or sole reason for this is to submit or vote for your own content. While this can be one reason for building a profile, it's far from the only benefit. In this post I'd like to take a look at 9 potential reasons to build your profile. It's unlikely that all will apply to you, but hopefully when looking over this list you'll see that a strong profile can be beneficial for a number of reasons. Read More »

Social Media Marketing and the Need for Focus

Because I write about subjects regarding social media and traffic generation, I get a number of emails from readers and visitors with questions regarding their own lack of success with social media. Several times I received an email stating that they've spent hours and hours working on their site/blog submitting to every social media site imaginable only to get no results, or very disappointing results.I know those that write to me do not represent every blogger and social media user, but I also know that there are plenty of others out there in similar situations. The problem is all in the approach. I did some consulting a while back for a client that claimed to have read every article and ebook about traffic generation, SEO, SMM, etc, all with no results. She was willing to spend money and a lot of time to learn what she needed to do, but that only made her more confused than she was before she started. Read More »

How to Target Social Media with Specific Posts

There are a number of different approaches that bloggers can use to target social media. If you’ve done much research into social media, I’m sure you’ve noticed that certain types of posts tend to do better than others, and many bloggers use the approach of creating content that is specifically aimed at social media audiences. If you’re submitting your posts ... Read More »

5 Steps to Get Started with Social Media

As I’ve been writing for this blog over the past several months I’ve received a lot of questions from those who are new to social media marketing. I know there is a wide range of experience among the readers, so this post is aimed at those who are just getting their feet wet. 1 – Have a Purpose What do ... Read More »

Gaining Subscribers Through Social Media: Is It Possible?

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Some bloggers use social media to boost traffic and draw links, but they write off the opportunity to gain subscribers through social media as being unrealistic. While it’s true that social media users are typically less likely to subscribe than the average blog visitor, it’s certainly not impossible and in fact can make a big difference to your overall subscriber ... Read More »

The Most Predictable Social Media Users

With my primary blog I’ve experimented with a wide variety of social media sites. I’ve had mixed success, although overall it’s been very positive. As social media marketers, we all try to anticipate what users will respond to and cater to those interests in a way that will allow for success and fit within an overall social media marketing plan. ... Read More »

Preparing Your Website for Social Media Traffic: Don’t Be Caught Unprepared

Social media marketers have several goals, including large amounts of traffic, link building, and branding. However, in order to benefit from the visitors that are sent from social media websites, you’ll need to be prepared. Unfortunately, reaching the front page of a popular social media site doesn’t mean that you will automatically benefit from the traffic. If you’re not prepared, ... Read More »