When I look at the statistics for my primary blog, it’s pretty obvious that the posts with the most overall pageviews are the posts that have done well with social media. That’s no surprise because of the high numbers of visitors that have been sent to those posts from sites like StumbleUpon, Delicious, and Digg. What may be more surprising is the lasting effect on search engine traffic.
When looking at the posts on my blog that have drawn the most search engine traffic from Google since January 1st of this year, 8 out of the top 10 posts have been on the front page of Delicious, and most have also been successful with other social media sites like StumbleUpon.
While Delicious doesn’t send nearly as many visitors as a Digg front page appearance, it does do a good job of leading to inbound links for popular items. Some Delicious users automatically post their bookmarks to their blogs, which leads to a few easy links if your posts get to the front page.
Of course Social Media Marketing and Social Media Optimization get plenty of attention due to the quick bursts of traffic that can result from a successful post, but the lasting effect of ongoing search engine traffic is sometimes overlooked. The idea behind linkbaiting is that social media will lead to links and links will lead to search engine traffic. I think this is supported by the statistics at my primary blog.
The Down Side
While this search engine traffic is great, most of these posts are resource lists or similar collections that are not a typical article. As a result, I think this traffic is a bit more difficult to convert into repeat traffic because these posts don’t really sell the blogger (in this case, me) to the search engine visitors like an informative article would.
In order to improve this, I think I could go back and make some additions to those posts and include some more internal links that might steer visitors to other parts of the blog.
The Up Side
By looking at this data it’s clear that you can create specific posts to target certain keywords and search phrases. By getting that post to the front page of Delicious and having some success with other social media sites, you may be able to earn a decent search engine ranking for your targeted phrase.
What’s Your Experience?
Do you draw significant search engine traffic to your posts that have done well with social media?